Every so often I take the opportunity to share some advice from an expert in a certain field…. this is one of those times:
Recently I sat down with Dave Waite of Zookeeper, a brand identity, graphic design and communications company. According to their website, Zookeeper helps companies to “build brands that smartly express who they are, what they do and why people should do business with them.” I was excited to speak with Dave, because as a blogger working to grow my brand, I knew he would have info to offer. And while I know not all of you are bloggers, hopefully you can take something away from this information as well.
Fortunately for you- I am not selfish. In fact I may even argue that I am magnanimous. But that is for another post. This post is about the top 3 lessons I took from my meeting with Dave.
So enough. Let’s get to what I learned:
“To thine own self be true.” Who are you? What do you have to offer? Who is your audience? Once you answer these questions stick with it. If you are a lifestyle blogger, don’t suddenly write a post on mathematical theory or you risk alienating your reader. That’s not to say you can’t take risks, just make sure there is a way to tie them back into the identity you have created.
“A picture is worth a thousand words.” Everyone needs a logo. Something that is distinct to them that represents their brand. Look at Nike— you see that swoosh and you know exactly what you are looking at. This should be one of the first things you do when you begin developing your brand. From there you can design a website, business cards, etc. This is how the public will recognize you.
“No man is an island.” You have to put yourself out there! These days there are about a million social networks. Not all of them will work for you, but some will. So test them out and determine which have the best return on investment (site stats are a good tool for determining that). But don’t limit yourself to social media- there are a multitude of tools you can use to reach your audience. Again, it is just a matter of figuring out what works for you.
How can you better manage your brand?
(P.S. I totally assigned the quotes/adages to the lessons– don’t blame Dave for how silly I am! And if you are wondering, the first is from Shakespeare’s Hamlet, the second’s author is a point of contention and the third is John Donne in Meditation XVII.)