Fashion as Art is a pretty common theme here on North On Harper. Typically this conversation is based on a runway show or a fashion editorial. But today, we have something all together different.
We have Prada Marfa:
Confused? Baffled? Looking forward to an opportunity to shop at the Prada Marfa store during your next cross-country drive?
Well don’t be—on all fronts.
This is actually a permanent art instillation in Valentine, Texas. Unveiled in October 2005 and created by art duo Michael Elmgreen and Ingar Dragset, Prada Marfa (created with the blessing and help from Miuccia Prada) is a faux store. Located in the middle of nowhere (best way of finding it is via GPS coordinates: 30° 36′ 12.37″ N, 104° 31′ 6.52″ W), this sculpture has attracted the attention of many a style-starved-road-warrior. In the window actual Prada wears from the Fall/Winter 2005 collection are displayed. However, on closer inspection hungry shoppers find themselves disappointed. While there are actual Prada wares inside the store, there are no functional doors or other means of accessing them. The artists’ intention is for Prada Marfa to stand permanently untouched, allowing it to naturally deteriorate over time.
What do you think of this concept? If you were driving by, how would you react?
(For additional information on the image, click on it!)