Jason Wu For Target

Earlier this week I shared a sneak peek of Karl Lagerfeld’s soon-to-be-launched moderately priced line on Net-A-Porter.

Well, there is another designer branching out from his Ready-To-Wear runway line…


Jason Wu!

That’s right, Jason Wu who famously dressed Michelle Obama from the 2008 Inaugral ball and who has been dazzling the fashion world since launching his line in 2006, has teamed up with Target to produce the latest designer collaboration capsule collection.

The Jason Wu for Target line hits stores on February 5th and will run between $20-$60.  Unlike the Missoni line, Wu’s collection will be limited to apparel and accessories.

Based on this ad campaign, are you excited about this collection?  Do you think it will be more or less popular than the Missoni line?


  1. I love when designers team up with Target. Definitely excited to see the collection!

  2. I hope these pieces are easier to snag than the missoni line – I NEED that dress. NEED.

  3. Loving all of these sneak peeks. Yes I am super excited to see the pieces and for my sake, I hope it’s less popular.

  4. A friend and I were just talking about this last night–it seems like such a departure from his usual designs (not sure how many people really know those other than the Michelle O dress) but it should do well since it’s bright and fun.

    xo Mary Jo

  5. I love the colour combination of the outfit in the photo!

  6. Target is putting few stores in Canada this year so I am so hopeful that one will be close to me and that we will be able to purchase the same clothing as US Targets….love the dress.

  7. That’s a really neat photograph. Good luck to Wu!

  8. Whatever happens, I just hope Target learned from their Missoni experience and bought more server space; no one wants to see another unintentional DDoS like the one that happened when the Missoni sale went online.

    That said, can’t wait to see what this looks like!

  9. I don’t think anything will equal the mania of the Missoni line. Ha! Can’t wait to check out the Wu pieces in person!

  10. I’m loving that these designers are branching out into the Targets…

  11. I don’t know if it will be like Missoni, but I think I’ll get there at 8 anyway!

  12. I saw this collection on Jezebel. I like some of the more nautical (read prep) type items.

  13. I am so jealous! We don’t have target in Italy!!!!! This capsule collection should be a great one!

  14. Hmmm. . .I liked Missoni, but I think Wu will be more successful because the average consumer relates a little more to Mrs. Obama and will want to emulate her style. But who knows. . . .I guess we’ll soon find out:)

  15. I’m excited to see everything! I totally missed out on Missoni because I hate waiting in lines for anything, but maybe I’ll make a sacrifice this time. We shall see 😉

  16. Yay!! I’m so excited!

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