I always like to keep up to date on the designer capsule collections that become available.
They are great for 3 reasons:
– They introduce designers to the mainstream.
– They make chic clothing more accessible for the masses.
– They raise the bar in mass market fashion.
The Doo.Ri for Impulse at Macy’s is no exception. The pieces feel fresh and more cutting edge than the average fair and most of the pieces cost well under $100.
For those unfamiliar with Doo.Ri, this is a design house worth getting to know! Doo-Ri Chung is a Korean-American designer who is known for her perfect drape. She has been garnering attention from the fashion world since winning the 2006 CFDA’s Swarovski Perry Ellis award for emerging talent in womenswear.
The Doo.Ri for Macy’s collection hits stores on February 15th (get a sneak peek on Macys.com now!) and I can’t wait. The grey maxi dress will be finding a home in my closet!
What do you think of the collection?
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