There is a lot of attention paid to designer-mass market store collaborations. Even I can’t pass up writing about many of the big ones. That being said, how do you know if a designer collaboration is a successful one? Well, if they do it again that is a good sign and Lulu Frost for J.Crew is on its 5th edition!
For those unfamiliar, Lulu Frost jewelry is by New York designer Lisa Salzer. Lisa got her start working with jewelry from her family’s estate jewelry business and now incorporates those vintage elements into her contemporary pieces.
The pieces on her website range from $60 (for a plated brass ring) to the one-of-a-kind 100 Year necklaces that cost $1925 and feature a collage of vintage pieces. Meanwhile, the Lulu Frost for J.Crew Collection runs from $98 for the navette burst earring or the winged bracelets to $278 for the Tangerine Resin necklace (which is reminiscent of a 100 Year necklace).
The pieces are dramatic and feel unique (even the pieces created for J.Crew) and I think that is where a lot of the collaboration’s success comes from. The Lulu Frost pieces stay true to their independent aesthetic and in the process they add a bit of the unexpected to J.Crew’s preppy appeal. I love that the pieces designed for the collaboration could easily fit into the regular Lulu Frost collection.
Here is my favorite piece from the Lulu Frost for J.Crew 2012 Holiday Collection, the Art Deco Cuff:
Check out the rest of the collection HERE
If you want to see the original Lulu Frost you can check it out HERE
Tell me, what do you think of Lulu Frost and the Lulu Frost for J.Crew Collaboration?