I love seeing Gwen Stefani on magazine covers. She is an icon for females everyone. She embodies a strength and boldness that is equally matched by femininity. These characteristics are what influenced my post Style Lessons From Gwen Stefani of No Doubt a few months ago.
Doing it all can’t be easy- something Gwen addresses in her Marie Claire UK January 2013 cover interview. As she explains a lot of it has to do with “delegating” – a powerful lesson, no doubt. (ha!)
But what really captured my attention when it came to this article was the actual cover shot. Of course Gwen looks great— but that wasn’t it. I have seen this photo before. In fact, I’ve seen it more than once! This was the cover of both Elle Serbia and Elle Vietnam from June 2011. However, neither of those covers were the original source either…
This Dusan Reljin photograph was part of the Elle US May 2011 spread Gold Dust Women, which honored “the women in music sounding off in 2011.”
This isn’t the first example of magazines reusing photos from other publications. In fact it is a pretty common practice. Though, it did get me thinking about the practice.
At what point does it become too much?
I understand that it may be challenging for the editorial team of Elle Vietnam or another smaller title to get the photographs they want/need. And let’s be honest, as a blogger I often talk about photos that appear other places first (although, I would argue that this is slightly different, given that the inclusion of these photos are often commentary on the original source— much like this post!). But should a title like Marie Claire UK be reusing a photo from an article in Elle US?
Who knows, maybe Gwen had planned to do a cover shoot, but had to pull out because of her insanely busy schedule. However, this isn’t the first time we’ve seen this occur and it probably won’t be the last.
And I for one can’t help but feel a little cheated. But then again that may be my own insatiable love of a great photo shoot…
So tell me, what do you think of the reuse of photos over and over again in different magazines? When is it acceptable? Is it ever?