Honestly, when the Fall 2013 Ad Campaigns first started to come in I wasn’t in the mood. After all, tropical Singapore isn’t really conducive for jackets and boots (hmmm— what will I wear this fall?!). But then I saw the Proenza Schouler Fall 2013 Ad Campaign. And my eyes were opened and I fell in love.
This campaign is soft, moody and just a little eerie (but in the way that draws you in). Model Sasha Pivovarova seems almost to be an apparition in this mysterious setting. Meanwhile, photographer David Sims strikes a beautiful balance between the artistry and showcasing the clothing. It is a story that I like seeing from the duo Proenza Schouler and seems to speak directly to their brand.
What do you think of the Proenza Schouler Fall 2013 Ad Campaign?
Images via ProenzaSchouler.com – see more of the campaign there.