I know I joke around a lot on North On Harper, but please take a moment and get a little serious with me.
The below ad is more than controversial, it is downright offensive and arguable unhealthy. If you have an eating disorder that is easily triggered, than I suggest you not watch it.
Let me back up for a moment… as I have mentioned I currently practice Hot Yoga. Additionally, Lukus and I are both fond of the HIIT training format and watch different videos on YouTube for exercise routines.
YouTube ads that appear at the top of videos are targeted ads. Ads are chosen based both on the content of what you are watching and also where you are located. So it is not surprising that many of the ads we see are weight loss related and specific to the Singapore market.
Recently the below ad has been popping up at the top of our workouts. We both find it outrageous. Take a look for yourself:
My fear with an ad like this is simple: How many of the women shown here do not need to lose a single pound? Moreover, why are they being told that they do? Why is this being glamorized? How does this impact a woman’s psyche? And since when is there such a thing as perfection?
I am all for being healthy and generally I believe that means to be fit. And I also generally believe ads should be inspirational. But for me this ad crosses the line. It promotes unhealthy ideals and its use of the term “perfect” objectifies in a way that is truly outrageous. Beyond that it degrades instead of inspiring, with the intent to make viewers feel insecure.
In my experience this is not the general attitude in Singapore (if you are Singaporean and reading this I would LOVE to hear if you think this is common), or at least not more so than in the US. Moreover, it is common to see all kinds of body types here. So to say I found this ad shocking is an understatement.
Honestly, I am still at a bit of a loss for words. So please, jump in below with your thoughts….